Changes in the regulatory framework have considerably modified the configuration of Tourist Offices by changing a large number of these establishments from a municipal scale to a community scale.
Recognized as a tourist resort and tourist town, Fouesnant-les Glénan was able to derogate from the NOTRe law (article 69) by maintaining a municipal tourist office in the form of an EPIC.
Marked "Tourism Quality" and classified in category I by prefectural decree dated April 03, 2019, for a period of 5 years, the Tourist Office has set itself the objective of aiming for excellence.
As part of its missions, the Tourist Office pursues the following objectives:
1. Welcome and inform visitors
- Organize reception within the OMT as well as outside the walls (periodically) taking into account visitor practices and in accordance with the criteria and requirements of the Quality Tourism mark:
- facilitate the approach and access to the OMT thanks to the directional and tourist signage,
- improve the layout of the reception area to make it more functional and coherent with regard to customer expectations
- improving the availability of information within the UNWTO and outside the walls.
- Continuously improve the services offered to customers and develop new services in accordance with expectations and the evolution of technologies:
- measure customer satisfaction and expectations for both OMT services and destination services (providers and community),
- analyze OMT indicators and implement identified improvement actions.
2. Manage, qualify and distribute tourist information
- Provide information for visitors outside opening hours from UNWTO:
- by offering access to information via information points throughout the territory.
- By developing a holiday website
- using information and communication technologies (mobile app, etc.)
- Meet the new expectations of visitors in terms of advice on stay:
- adapt tourism professions to changes and visitor expectations
- staff professionalization (training plan)
- quality of staff recruitment (permanent, seasonal or trainee) and implementation of an integration and evaluation procedure based on formalized and shared procedures.
- Ensure the provision of information among UNWTO partners:
- dissemination of tourist documentation from UNWTO partners,
- periodic newsletter for tourism stakeholders.
3. Support and inform tourism stakeholders
- Improve communication and the quality of reception and equipment local tourist operators:
- promote the move upmarket and the qualification of the offer of all tourism players (support and/or advice on setting up a file, pre-visits of furnished accommodation, qualification of the offer, etc.)
- support tourism operators in setting up actions to modernize equipment / create products.
- Support tourist operators by setting up professionalization actions (eductours, individual support on digital, thematic training, etc.)
- involve tourism operators in the analysis of the quality indicators set up by the UNWTO (within the framework of the Quality Working Group)
- Improve communication with UNWTO partners:
- UNWTO marketing plan,
- thematic newsletter
- information relay.
- Participate/relay the demonstrations organized by associations/communities/shopkeepers/restaurants.
4. Promote and communicate
- Develop tourism all year and reinforce the resort's Breton identity:
- as part of the strategy of the Brittany region (Destination Quimper Cornouaille and Sensation Bretagne), the department of Finistère and the Community of Communes of the Pays Fouesnantais (Riviera Bretonne),
- develop new technologies, such as mobile sites, animation of social networks, etc.
- develop the eco-responsibility of tourist operators and visitors.
- Develop the image of this destination coastal:
- by attending trade shows/events/fairs to promote the destination to targeted customers
- by the presence in the media (press relations and purchase of space), on operations for the general public.
- through a reinforced presence in priority markets in France and Europe (Great West, Rhône Alpes, Paris Ile de France, North, Great Britain, Germany and BENELUX),
- by conquering new customers on secondary markets in France and Europe,
- Discover and appropriate the destination :
- Offer ticketing for tourist services / occasional events / public transport.
- Marketing UNWTO tourism products
- Enhance the markers of territorial identity through specific products to be created and offered within a store.
6. Qualification of the Municipal Tourist Office
- The Tourist Office has the Quality Tourism mark. Because you cannot aim for excellence without a tool and without a reference, the Tourist Office team wanted to commit to the Quality Tourism approach. We will apply the brand's benchmark on a daily basis and adapt it to the values of our destination and to the meaning that we wish to give to our businesses. The QUALITE TOURISME ™ mark is a major challenge for the reception team and for the structure. Our Quality policy involves the drafting and sharing of our know-how, our procedures, the dissemination of internal and external information, the evaluation of the satisfaction of our customers, the training of personnel... Through this policy, true common thread of our commitments, we will have an extraordinary toolbox (in constant improvement) which will make it possible to professionalize, recognize, perpetuate the work of the Tourist Office and achieve our objectives.
- The Tourist Office changed its classification in 2019 by becoming a Category I Tourist Office.
- The Tourist Office has also just renewed its “Tourisme & Handicap” label for the 4 families in order to offer visitors equipment accessible to people with reduced mobility.
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